Regarding Customers
Who is a customer, what could be the role to handle this very "critical turn of prospect to enquiry to customer" stuffs. During an international summit in CeBIT, in Germany, I had sumbitted a presentation. I actually do not have those slides today with me, but yes, this is a professional blog, I do not mind to share the ideas which I have today (and those days too) about a customer. When you become a customer, what do you expect, what do you think.
If you've had the personal experience of waiting endlessly in the express line at your bank, it's a pretty fair assumption that you weren't happy. Your experience totally redefined the term of personal stress and you vowed to move your accounts elsewhere. Professionally, you have placed repeated calls to a component supplier-whose parts are vital to your production-and no one is available to check inventory levels. This not only impacts your mood, it impacts your bottom line.
As a customer, you demand quality service. And, this is really the bottom line.
When we do business, we do work for somebody, your customers are no different. If you understand their needs and exceed their expectations, you ensure success. Disappoint them, you run the risk of losing business. To grow a steady stream of top line revenue, you must develop more and loyal customers. This is well-known that the cost of acquiring and retaining customers is substantial.
Significantly decreasing these costs while providing superior levels of customer service is important to the survival of your business.
At the same time you are building a solid customer base and driving sales, it's critical to focus your efforts on streamlining your entire operation. Streamlining means things like reducing expenses by improving order processing efficiency, maintaining fill rates while reducing inventory carrying costs and lowering hard-dollar sales transaction costs and giving you a competitive advantage and allowing you to spend more time solving real business problems.
If you've had the personal experience of waiting endlessly in the express line at your bank, it's a pretty fair assumption that you weren't happy. Your experience totally redefined the term of personal stress and you vowed to move your accounts elsewhere. Professionally, you have placed repeated calls to a component supplier-whose parts are vital to your production-and no one is available to check inventory levels. This not only impacts your mood, it impacts your bottom line.
As a customer, you demand quality service. And, this is really the bottom line.
When we do business, we do work for somebody, your customers are no different. If you understand their needs and exceed their expectations, you ensure success. Disappoint them, you run the risk of losing business. To grow a steady stream of top line revenue, you must develop more and loyal customers. This is well-known that the cost of acquiring and retaining customers is substantial.
Significantly decreasing these costs while providing superior levels of customer service is important to the survival of your business.
At the same time you are building a solid customer base and driving sales, it's critical to focus your efforts on streamlining your entire operation. Streamlining means things like reducing expenses by improving order processing efficiency, maintaining fill rates while reducing inventory carrying costs and lowering hard-dollar sales transaction costs and giving you a competitive advantage and allowing you to spend more time solving real business problems.
I expect your comments based on this.
2 comments:
third para.
"you are building a solid customer base and driving sales, it's critical to focus your efforts on streamlining your entire operation."
I'm sure, you can be focused, "underline it", you can focus based on your earlier experience and ways you found out. Would like to hear more.
Hi, yes, that is a focused goal, but it is only measured after successful mapping of the errorts and get the positive outcome estimation from that. Ok, I will write soon more on this issues.
What about you.
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